Because cosmetics usually have complex components and are more likely to react with various substances in the air, the protection of cosmetic packaging is particularly important. In addition, cosmetics are sold to people who love beauty, so their appearance is very important. Today, Haihui editor will take you to learn the principles of cosmetic packaging design.

1. Cosmetic packaging materials
   Material is the basis of packaging. It is not only related to the appearance and texture of the package, but also the protection of the package is mainly achieved by choosing the appropriate material. The packaging materials of cosmetics mainly include the following:

① Plastic. At present, the plastics used in cosmetic packaging are mainly PET, PE, PVC, PP, etc., among which PET was originally mainly used for water and beverage packaging, but due to its high strength, good transparency, good chemical stability, and barrier properties With high characteristics, it has been widely used in cream, lotion, lotion and other packaging in recent years.

② Glass. As a packaging material, glass has many valuable characteristics, such as: transparency, heat resistance, chemical stability, and barrier properties. It can be made into various shapes and sizes of packaging containers by a variety of molding methods, and is mainly used in various Perfume and some high-end cosmetics cater to female consumers with their crystal clear beauty.

③Metal. The metal has good barrier properties, especially aluminum has a very strong barrier to water and oxygen, and it can protect the contents. It is mainly used for some essential oil added skin care products, moisturizing spray metal cans, and Some make-up on the box.

2. Cosmetic packaging structure and styling
① Bottle. Bottles are the most common and most widely used in cosmetic containers. This is mainly because cosmetics are mostly liquid or viscous pastes with relatively good fluidity. Therefore, the use of bottles can accommodate and protect the internal packaging. Thing. The capacity of the bottle is large or small, and can meet the needs of various cosmetics.

   The shape of the bottle is ever-changing, but no matter how it changes, it is also a change or combination of geometry. The most important ones are cylinders and cuboids, because such geometric bottles have better vertical load strength and internal pressure resistance. The bottle body usually does not have sharp corners or trumpets, and smooth transitions between parts are used. This design can also give people a soft feeling.

② Box. The box is also relatively common in the packaging of cosmetics. It is mainly used in the packaging of make-up. For example, plastic powder is used for powder cakes and eye shadows. It can be made into a transparent or certain color packaging box according to the needs. It is more exquisite, and can also be embossed with three-dimensional patterns to give people a richer feeling.

③ Bag. The bag packaging is mainly used for the trial installation of cosmetics, and its capacity is only enough for 1 to 2 times of use, so that the merchant can achieve the purpose of selling products without excessive investment.

3. Cosmetic packaging decoration
   The outer packaging design of cosmetics is usually simple, only the necessary information such as trademarks and product names are displayed. In many cases, no other graphics or patterns are needed. If graphics and patterns are used for cosmetic packaging, it is also very simple. For example, you can choose raw material pictures, which are mainly used in cosmetics that use natural plants as raw materials.

   Color is an important part of cosmetic packaging design. People often distinguish different products by color. Appropriate color can touch people's reactions in the earliest and most pleasant way, directly stimulating consumers' desire to buy. The color design of modern cosmetic packaging is mainly It is carried out from the following aspects:

① Color design according to consumer's gender. Women's cosmetics packaging uses mild but not strong, bright and dazzling colors, such as: powder white, light green, light blue, giving a relaxed and lively feeling; male cosmetics packaging mostly uses cool colors with high purity and low brightness. Such as dark blue, dark brown, giving people a strong, confident, angular feeling.

②Color design according to the age of consumers. For example: young consumers are full of youthful vitality, and the packaging designed for them can adopt a color like light green, which symbolizes the life of youth. As the age increases, the consumer's psychology changes, and the colors that symbolize nobleness, such as purple and gold, can better satisfy the psychological characteristics of pursuing dignity and elegance.

③ Color design based on product efficacy. Now the functions of cosmetics are getting finer and finer, with moisturizing, whitening, anti-wrinkle and so on. Color also plays a key role in the packaging of cosmetics with different functions.

For example, the packaging of moisturizing products is mostly blue and green, giving people a moist and fresh feeling; the whitening products are mostly white, and sometimes some pink, blue or rosy white or clear white ; The main colors of sunscreen products are orange and blue.

④Color design according to product raw materials. More and more cosmetics directly use the color of raw materials for product packaging to achieve differentiated performance from other products.

   Zhongshan Haihui Plastic Products Co., Ltd. integrates R & D, production and sales, and specializes in the production of cosmetic packaging containers. The main customers are well-known domestic and foreign brands such as Kazilan, L'Oreal, Yunnan Baiyao, Beijing Mengquan, Gaosi, Gaobaishi and October Mummy. The company was newly established in 2012, adhering to the "integrity service, innovative breakthrough" business philosophy. Established a perfect and standardized production management system and sales service system. Our development is inseparable from the support of our customers and friends. We look forward to working together with you to form a more stable and win-win business bond. Always think of you, more brilliant with you! Welcome to call and letter, consultation and negotiation